Interview by Brynn Wallner, photos by Cobey Arner
The first time I met Eddie Mitsou was at a branded event in Tribeca, but I’d been following her online way before that. She was just as charismatic in person (and obvi just as gorgeous); and when we were talking, I kept eyeing a steel Rolex hiding just beneath her sleeve. Who was this Swedish blonde goddess with the OP?? Well, she’s Eddie Mitsou! Originally from Stockholm, she now splits her time between New York and Los Angeles. She’s been modeling professionally for the past 12 years, but what really excites her is the world of health and sustainability. Within the next year, she’ll be releasing Peaches, a book of interviews made to inspire young women to eat healthier for the sake of their bodies and the planet. She’s been a vegan for the past 8 years but groans about being uninspired by the current ‘wellness’ scene: the crystals… the yoga… She feels that there’s a more realistic way to approach everyday health, and you’ll be able to read alllll about it when you buy her book. But anyway, back to the Rolex:
DIMEPIECE: Describe the watch.
EDDIE MITSOU: It’s a Rolex Oyster Perpetual Datejust with a candy pink dial. It was a birthday gift from a friend a couple years back.
DP: Did you pick it out?
EM: Yes! I wanted something that I’d be able to wear for a long time – but something that’s also me – so I picked the cheesy pink dial. I think it’s fun because at first glance, you’ll see it’s a Datejust… a classic model… but if you look closer you notice the baby pink. I mean, why not?
DP: Did you always know you wanted a Rolex?
EM: Yes – and around the time I got the watch, I was starting my own company, so I wanted to be able to walk into a room and have people respect me. I do find that being a woman in the business industry… you have to make a statement. Every time I meet with a man, he always glances down at my watch, and something shifts: I get the sense that the watch helps people understand that they should take me seriously. Although they should know that regardless of an expensive watch or not haha.
DP: How does the watch go with your overall look?
EM: I practically only wear vintage clothing – any outfit I wear on a given day is probably worth like $20 total, and then I’ll pair it with an expensive accessory. I like that clash. It’s who I am… both sides of the spectrum. Having an investment piece can really lift up an outfit.
DP: Do you wear it everyday?
EM: No, I don’t… but usually it goes everywhere with me when I travel. There’s actually a funny story about that. I went to LA just before the lockdown in March and realized I’d forgotten my Rolex back in New York. I thought, oh whatever, I’ll be back in a few days. But then… quarantine happened, and I wound up being away for 4 months. My roommate was gone too. I just kept picturing it on top of my nightstand in my apartment in Chinatown. Eventually, my roommate was able to go in and check on it – I told her to hide it in a sock. When I got back to the city, I had totally forgotten where I told her to hide it, and I looked for it in a panic for about an hour. I was like… did she steal it??? But then finally I found it just where I told her to put it: hidden in a tube sock in my gym bag.
DP: Do you notice watches on other people?
EM: I’m not a watch geek at all, but ever since I got mine, I definitely notice them on other people.
DP: What about on women?
EM: I don’t see them that much, honestly. But when I do see a woman wearing a watch, she’s either wearing a big, flashy men’s piece or a tiny, dainty one. Mine is right in the middle. A friend of mine advised me not to get a bigger men’s watch… to avoid that sugar baby look [laughs].
DP: How’d you pick the metal of the watch (besides the pink)? Do you usually wear silver or steel colored jewelry?
EM: I picked the stainless steel because it’s sturdy. I actually don’t wear jewelry at all. No rings or earrings… I’d probably never spend more than $10 on a pair of plastic earrings. I like to keep it simple. I used to wear one piece of jewelry: a cool, silver cube ring that my grandma gave to me. I lost it in London, and talked to my mom about it, almost starting to cry… and she said, “Eddie. I used to have a ring like that. I realized that if I lost it, I would be so sad… it carried so much sentimental value. So one day I threw it in the trash. Some things you just become too attached to. You have to get rid of it before it gets you.”